Meet our Beauty Founder
Jennifer Thomas, APR • Founder & CEO
A U.S. Veteran, Jennifer connects media and beauty industries with 20 years of passion, process and purpose. She brings media influencers and innovative and leading beauty brand experience to our clients. Jennifer’s established relationships coupled with media relations success and marketing savvy approach gets beauty brands noticed. From established beauty products to new beauty concepts, Jennifer knows how to make messages resonate within beauty channels.
As Founder and CEO of Beauty Results PR, a division of FSR Ventures, Jennifer has established relationships with beauty and consumer media from magazines to online beauty editors, key beauty and consumer bloggers, top broadcast producers, radio hosts and producers, and beauty online influencers.
Jennifer’s beauty experience includes media relations, brand marketing, product development, market research, product distribution, sales, makeup artists, product awards, celebrity spokespeople and consumer trial groups. She identifies and manages top celebrity endorsements and beauty authorities as part of overall brand marketing platforms for media outreach and vets out and coordinates event sponsorships for additional media exposure with top award shows including the Academy Awards, Golden Globes, Country Music Awards, Screen Actors Guild Awards, Grammy Awards, MTV Movie Awards and more.
She has worked with clients including:
- Jabot Cosmetics
- Fiafini
- Nestle’s beauty drink, Glowelle
- Dr. Dennis Grossman
- Mary Kay Cosmetics
- The Beauty Company
- Product Partners’ Breakthrough in Beauty
- VR Laboratories
- Noxicare
- Timeless Secret
- Noufal HairColor Salon
- Canyon Ranch’s Jonathan Ellerby
- Dr. Lionel Bissoon, Vitamins.com
- BIOSet
- Dr. Ellen Cutler, nutrition and wellness author
- Sarah Maria Dreisbach, beauty image expert
In addition to Jennifer’s beauty buyers and sales connections, she knows how to create relationships. A former sales director with a top beauty company, Jennifer knows how sales happen. She understands the beauty customer, knows how to position product brands, and manage media’s needs. Jennifer knows beauty and how to use her beauty connections and expertise to make a difference for our clients.
She cultivates joint brand marketing opportunities with key partners including CBS, Sony, HSN and retail outlets to maximize PR exposure.
Sorting through the beauty drawer clutter, she identifies a product’s or company’s selling points generating interest among media influencers. She has trained hundreds of company executives on preparing for media interviews opportunities and industry and sales presentations.
Through her freelance writing, Jennifer covers beauty brands and interviews expert skincare and beauty product experts including Bliss, Dermelect, Prescribed Solutions, Kinesys, Dr. Craig Austin (AB skincare line), Smart Shield, UV Natural, Dr. Karl Gruber (Luca), Soft Lips, Coppertone, Esenté Skincare, skyn Iceland, Banana Boat, Hawaiian Tropic, Dr. Eric Siegel, Organic Divas and more. Jennifer personally manages each of our clients including pitching and booking interview and managing product placements. She is ready to make your beauty brand known.
